Dominique said she wants to learn sales.

but that's not what she actually wants.

i've been talking to strangers all week here in Santa Barbara. asking them one question: what's the one skill that would change your life?

Dom said sales. without hesitation.

So I asked why.

because she wants to make more money. okay, why? so she can travel more often with her partners.

there it is.

she doesn't want to learn sales. she wants to travel. sales is just the path she assumed would get her there.

i've heard this 3 times now.

someone says they want to learn a skill. sounds clear. sounds logical.

but when you dig one layer deeper, the real goal is something else entirely. travel. connection. freedom..

and here's the thing: once you see the root cause, you realize there might be 10 different paths to get there. not just one.

Maybe Dom doesn't need to master sales. maybe she needs a remote job. or a partner who earns differently. or a cheaper way to travel. or a side hustle that takes five hours a week instead of a whole career change.

i'm not saying sales is wrong for her. maybe it is the right path?

but i wonder how many of us are chasing skills we don't actually need because we never asked WHY we wanted them in the first place.

what's the skill you THINK you need? and what's the real goal underneath it?

If you missed week 3, HERE are the 5 lessons for coding an app from 0.

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- Alex