Skill learned last week: fishing
Skill learning this week: digital business funnels
Remember friend, every week I send you these to learn a new skill together.
To make your body stronger, your mind sharper but also make more … money! 🙂
That’s why this week is an entrepreneurship skill.
The skill of building online business funnels!
What is that, Alex??
It’s how people make money online. I’m studying how they become millionaires.
So you can also do cooler stuff and get paid more.
What I learned until now:
There are people making 1 million dollars per year solo.
Most people think they have a content problem.
They don’t. They have a “funnel building problem”, disconnected pieces.
A good funnel moves people from attention → trust → first action → paid customer → long-term value.
That’s a skill.
I spent the last few days breaking down Dan Koe’s business funnel.
A guy who makes 6 million per year solo. He was a web developer who became a modern philosopher.
The lesson is that one strong idea can power a whole business.
One deep piece of content or product becomes:
Newsletter
YouTube video
X posts
LinkedIn posts
Trust
First paid step
Recurring revenue
That is a system.
The 5-layer funnel skill
Here’s the simple version:
Layer 1: Free value
Your best weekly idea. Something useful enough people would save, share, or forward on social media.
Layer 2: First paid step
A small product between $10 and $99. The goal is to turn audience into customer.
Layer 3: Main offer
A workshop, course, sprint, or service between $500 and $2,500.
Layer 4: Back-end offer
Consulting, retainer, SaaS, advisory, or implementation.
Layer 5: Authority artifact
A physical book, report, teardown, framework, or case study that makes the rest of your funnel more believable.
Where AI helps
AI can help you build each layer faster:
Turn one idea into 10 content pieces
Draft a lead magnet
Write the first paid offer page
Create a workshop outline
Build a follow-up sequence
Map your offer ladder
Analyze where the funnel is leaking
But AI does not pick the strategy for you.
That’s your job.
If the positioning is wrong, AI just helps you build the wrong thing faster.
Practice exercise
Take 10 minutes and answer these, you can use AI to brainstorm:
What is my best free idea?
Where do I capture attention?
What is my first paid step?
What is my main offer?
What could become recurring?
What proof artifact can I create this month?
If you can’t answer those clearly, your funnel needs work.
But I’m not forcing you to make Internet money :)
Your mission this week
Don’t make content. Map a system.
One idea.
One CTA.
One first paid step.
One next offer.
One proof asset.
I’m also building my own funnel this week using this exact logic.
Ask me more questions, happy to help! :)
Short video update:
If you missed the previous weeks and lessons, check them out HERE:
Learn all the other unusual life lessons at 53skills.com
Share with friends who want to make their lives more beautiful.
- Alex